Apple TV+Pay, got worseUS
Apple TV+ rises from $9.99 to $12.99/mo
Apple TV+ rises from $9.99 to $12.99/mo
What changed
- Apple TV monthly subscription
- Was Before: $9.99/mo
- After: $12.99/mo
- +$3 · +30%
What this means for you
Apple TV+ rises from $9.99 to $12.99/mo
What you can do
Context
$4.99
2022$6.99
2022$9.99
2023$12.99
this change$14.99
now
2022$6.99
2022$9.99
2023$12.99
this change$14.99
now
Evidence
Apple's US pricing page shows $9.99/month in the 2025-08-21 capture and $12.99/month in the 2025-08-22 capture. These establish an upper bound, not an exact effective date. Annual pricing and existing-subscriber migration dates are omitted without matching official evidence.