ChatGPT · Get · Logged-in adult US users on Free and Go · US
Ads start on Free and Go
ChatGPT has started testing ads for Free and Go users; Plus and Pro stay ad-free
Was No adsnow Ads test on Free and Go
What this means for you
Free and Go users in the US may now see sponsored ads under answers. Avoiding them means paying for Plus or Pro, or accepting fewer free messages.
Evidence
OpenAI's February 9, 2026 post: 'Today, we're beginning to test ads in ChatGPT in the U.S.' for logged-in adults on Free and Go; Plus, Pro, Business, Enterprise and Education have no ads. The test starts with a subset of users. Ads are labeled, separated from answers and not shown on health, mental health or politics topics or to users predicted to be under 18. Free users can opt out of ads in exchange for fewer daily free messages.
- Ads on Free
- Was NoneTest rolling out (opt-out means fewer free messages)
- Ads on Go
- Was NoneTest rolling out
- Ads on Plus and Pro
- None · unchanged
Sources
- OpenAI: Testing ads in ChatGPT (Feb 9, 2026) · archived
- ChatGPT release notes (Feb 9 2026) · archived
- New subscribers:
- Feb 9, 2026
- Existing subscribers:
- OpenAI said the test starts with a subset of users and would expand over the following weeks.
Effective Feb 9, 2026 · First recorded Feb 9, 2026 · Reconstructed · High confidence