New $99.99 Google AI Ultra plan

What this means for you

Ultra now starts at $99.99 a month, with a quarter of the top tier's usage limits, 20 TB of storage instead of 30 TB, and no Project Genie. AI Pro stays at $19.99.

Context

Evidence

Google's May 19, 2026 I/O post: 'We’re launching a $100/month AI Ultra plan', 'Available starting today', with 'A 5X higher usage limit in the Gemini app and Google Antigravity than our Pro plan', '20TB of cloud storage' and a 'YouTube Premium individual plan'. The top tier was cut to $200 the same day. The US Gemini plans page listed one Ultra plan at $249.99/month on May 17, 2026 and 'Starting at: $99.99 / month' on May 19, 2026: '$99.99 / month: 5x higher usage limits vs. AI Pro' and '$199.99 / month: 20x higher usage limits vs. AI Pro'. The post lists Gemini Spark for 'AI Ultra $100 and $200' and Project Genie for 'AI Ultra $200' only. Google One's plan table (September 25, 2026) lists storage of 20 TB for Google AI Ultra 5x and 30 TB for Google AI Ultra 20x.

Sources

• Google: Everything new in our Google AI subscriptions, fresh from I/O 2026 (May 19, 2026) · archived
• Gemini Apps release updates (May 19 2026: Introducing a new $100 Google AI Ultra plan) · archived
• Gemini subscriptions page, US (before, May 17 2026: one Ultra plan, $249.99) · archived
• Gemini subscriptions page, US (after, May 19 2026: Ultra from $99.99) · archived
• Google One AI plans page, US (capture Sep 25 2026: plan table, Ultra 5x 20 TB, Ultra 20x 30 TB) · archived

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