HBO Max · Get · US Basic with Ads subscribers · US
More ads per hour on the ads plan
Max's Basic with Ads plan went from about 4 to about 6 minutes of ads per hour, at the same $9.99
Was About 4 min/hournow About 6 min/hour
What this means for you
The ads plan shows about two more minutes of ads per hour of shows and movies, 50% more ad time, for the same price.
What you can do
Evidence
The 'Ads on Max' help page (Max is now HBO Max) says to expect 'about 4 minutes of ads per hour (Basic with Ads plan)' during shows and movies in a capture from February 16, 2025, and 'about 6 minutes of ads per hour' in a capture from February 28, 2025. The Basic with Ads price stayed $9.99/month. PCWorld reported the change in June 2025.
- Ads during shows and movies (Basic with Ads)
- Was About 4 minutes per hourAbout 6 minutes per hour
- Basic with Ads price
- $9.99/mo · unchanged
Sources
- Max Help Center: Ads on Max (before, Feb 16 2025) · archived
- Max Help Center: Ads on Max (after, Feb 28 2025) · archived
- Max Help Center: Max plans, Basic with Ads $9.99/mo (Mar 1 2025) · archived
- PCWorld: It's not just Prime Video: Max shows 50% more ads now (Jun 19, 2025) (secondary) · archived
Effective on or before Feb 28, 2025 · First recorded Feb 28, 2025 · Reconstructed · High confidence