HBO Max · Pay · All US subscribers · US
Price increase on all plans
HBO Max raised every plan: Basic with Ads $10.99, Standard $18.49 and Premium $22.99 a month
Was $16.99now $18.49
What this means for you
Every plan costs more: $1 a month more for Basic with Ads, $1.50 for Standard and $2 for Premium. Yearly plans rose $10, $15 and $20.
What you can do
Evidence
HBO Max's help center says new prices take effect for new subscribers on October 21, 2025: Basic with Ads $10.99/month or $109.99/year, Standard $18.49 or $184.99, and Premium $22.99 or $229.99. Its plans page shows the old prices on October 19 and the new ones on October 21, 2025. Basic with Ads, Standard and Premium were called With Ads, Ad-Free and Ultimate Ad-Free until February 2025.
- Basic with Ads
- Was $9.99/mo or $99.99/yr$10.99/mo or $109.99/yr
- Standard
- Was $16.99/mo or $169.99/yr$18.49/mo or $184.99/yr
- Premium
- Was $20.99/mo or $209.99/yr$22.99/mo or $229.99/yr
Sources
- HBO Max Help Center: HBO Max plan price changes (Oct 21, 2025) · archived
- HBO Max Help Center: HBO Max plans and prices (before, Oct 19 2025) · archived
- HBO Max Help Center: HBO Max plans and prices (after, Oct 21 2025) · archived
- Variety: HBO Max Raises Prices Across All Plans Effective Immediately (Oct 21, 2025) (secondary) · archived
- CNBC: Warner Bros. Discovery's HBO Max is raising its prices across all plans (Oct 21, 2025) (secondary) · archived
- New subscribers:
- Oct 21, 2025
- Existing subscribers:
- Nov 20, 2025 · Subscribers billed by HBO Max or an app store pay the new rates from their first monthly or yearly billing cycle on or after Nov 20, 2025; TV, internet and mobile providers notify their own customers (HBO Max help center).
Effective Oct 21, 2025 · First recorded Oct 21, 2025 · Reconstructed · Verified