Price increase on Hulu with ads and Hulu (No Ads)

What this means for you

Hulu with ads cost $1 more a month and $10 more a year; Hulu without ads cost $2 more a month (+15%).

Context

Evidence

Disney's August 10, 2022 release set Hulu's ad-supported plan at $7.99/month or $79.99/year and the no-ads plan at $14.99/month, 'Effective as of October 10, 2022'. From September 7 the Hulu plans page said the ad-supported plan 'will increase to $7.99/month' and Hulu (No Ads) 'to $14.99/month on 10/10/2022'. It shows $6.99 and $12.99 in a capture from 05:09 UTC on October 10, 2022 and $7.99 and $14.99 at 08:01 UTC. Hulu's annual-plan page showed $69.99/year 'increasing to $79.99/year as of 10/10/2022' on October 3, and $79.99 by November 13. Disney Bundle and Hulu + Live TV prices did not change that day.

Sources

• Disney+ Press: Ad-Supported Disney+ Subscription Tier To Launch In The U.S. On December 8, with new Hulu pricing (Aug 10, 2022) · archived
• Hulu plans page (hulu.com/welcome) (price notice, Sep 7 2022) · archived
• Hulu plans page (hulu.com/welcome) (before, Oct 10 2022, 05:09 UTC) · archived
• Hulu plans page (hulu.com/welcome) (after, Oct 10 2022, 08:01 UTC) · archived
• Hulu annual plan page (before, with notice, Oct 3 2022) · archived
• Hulu annual plan page (after, Nov 13 2022) · archived
• TechCrunch: Hulu raises its subscription prices today (Oct 10, 2022) (secondary)

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