← Apple TV+ price history

Apple TV+ price increase 2025

3 Apple TV+ changes took effect in 2025. Prices went up on or before Aug 22, 2025. Apple TV: $9.99/mo → $12.99/mo.

Changes in 2025: 3; Jan–Dec 2025
Biggest increase: +$3 · +30%; Apple TV: $9.99/mo → $12.99/mo
Cheapest plan now: $14.99/mo; Apple TV
Last change in 2025: Oct 20, 2025; Apple TV and Peacock launch bundles from $14.99/mo

Price history

2025 in context

Every price on record; 2025 is shaded and the other years are dimmed. Turn plans on or off to compare them.

Now

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2023202420252026

Plan prices

2025: start vs end

US prices on Jan 1 and Dec 31, from the price history. Plans whose price changed come first; plans discontinued before 2025 are left out.

Plan	Jan 1, 2025	Dec 31, 2025	Change
Apple TV	$9.99/mosince Oct 25, 2023	$12.99/mosince on or before Aug 22, 2025	+$3 · +30%

Changes

Every Apple TV+ change in 2025

Oct 20, 2025Neutralvia PeacockPay, got neither better nor worse
Apple TV and Peacock launch bundles from $14.99/mo
≤ Aug 22, 2025Got worsePay, got worse
Apple TV+ rises from $9.99 to $12.99/mo
Feb 12, 2025Got betterGet, got better
Apple TV+ adds an Android mobile app with offline downloads

Keep exploring

Related prices and comparisons

Related services

HuluFrom $12.49/mo · Hulu (With Ads)Last change Sep 23, 2026 Disney+From $12.49/mo · Disney+ (With Ads)Last change Sep 22, 2026 YouTube TVFrom $54.99/mo · EntertainmentLast change Sep 21, 2026 PeacockFrom $8.99/mo · SelectLast change Sep 1, 2026

Cheapest plans

Cheapest streaming services in the USFrom $8.99/mo: 4 plans at that price10 services compared

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