Google AI Ultra launches at $249.99; AI Premium becomes Google AI Pro

What this means for you

The $19.99 plan kept its price under a new name, Google AI Pro. Heavy users can pay $249.99 a month for Ultra's higher limits, earliest access to new models and extras such as YouTube Premium.

Context

Evidence

Google's May 20, 2025 post: 'Google AI Ultra is available today in the U.S. for $249.99/month (with a special offer for first-time users of 50% off for your first three months)', with the highest usage limits, early access to Veo 3, a YouTube Premium individual plan and 30 TB of storage. 'Our existing AI Premium plan, now called Google AI Pro, is also getting better': 'For no additional cost, Google AI Pro subscribers will now also get access to AI filmmaking capabilities in Flow', plus early access to Gemini in Chrome. Gemini's release notes: 'The Gemini Advanced name is retiring.' Google's plans pages showed Gemini Advanced at $19.99/month on May 5, 2025, and Google AI Pro ($19.99) and Google AI Ultra ($249.99) on May 20, 2025.

Sources

• Google: Introducing Google AI Ultra: The best of Google AI in one subscription (May 20, 2025) · archived
• Gemini Apps release updates (May 20 2025: Google AI Pro subscription; Google AI Ultra) · archived
• Gemini Advanced page (before, May 5 2025: $19.99/month, Google One AI Premium) · archived
• Gemini subscriptions page (after, May 20 2025: AI Pro $19.99, AI Ultra $249.99) · archived

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