Price increase on Hulu (No Ads) and Hulu + Live TV

What this means for you

Hulu without ads cost $3 more a month (+20%) and both Hulu + Live TV plans $7 more; Hulu with ads kept its price.

What you can do

• Disney+ side of this change, incl. the Trio bundles →

Context

Evidence

From September 6, 2023 the Hulu plans page said Hulu (No Ads) 'will increase to $17.99/month on 10/12/2023' and 'Hulu + Live TV will increase to $76.99/month on 10/12/2023'. It shows Hulu (No Ads) at $14.99 in a capture from 04:34 UTC on October 12, 2023, and $17.99 at 08:01 UTC; Hulu (With Ads) stayed at $7.99. The Live TV page listed $69.99 on October 11 and $76.99 on October 12. Variety reported on August 9 that the no-ads Live TV tier would rise $7 to $89.99 (it had been $82.99 since December 2022); the plans page lists it at $89.99 by January 2024. The Trio bundle increases on the same date ($12.99 → $14.99 and $19.99 → $24.99) are in the Disney+ record disney-plus-us-price-increase-2023-10.

Sources

• Hulu plans page (hulu.com/welcome) (price notices, Sep 6 2023) · archived
• Hulu plans page (hulu.com/welcome) (before, Oct 12 2023, 04:34 UTC) · archived
• Hulu plans page (hulu.com/welcome) (after, Oct 12 2023, 08:01 UTC) · archived
• Hulu + Live TV page (before, with notice, Oct 11 2023) · archived
• Hulu + Live TV page (after, Oct 12 2023) · archived
• Hulu plans page (hulu.com/welcome) (Hulu (No Ads) + Live TV at $89.99, Jan 10 2024) · archived
• Variety: Prices of Disney+, Hulu Premium Plans to Get Jacked Up but New Duo Bundle Will Offer Deep Discount (Aug 9, 2023) (secondary)

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