Price increase on Hulu with ads, Hulu + Live TV and most bundles

What this means for you

Hulu with ads cost $2 more a month (+20%) and $20 more a year. Hulu + Live TV went up $7, the ad-free Live TV plan $4, and the Disney+, Hulu, HBO Max bundles $3. Hulu without ads kept its price.

What you can do

• Disney+ side of this change, incl. the Disney+, Hulu and ESPN Select bundles →

Context

Evidence

From September 24, 2025 the Hulu plans page said 'The price of Hulu (With Ads) will increase to $11.99/month on 10/21/2025', with Hulu (With Ads) + Live TV going to $89.99, Hulu Premium + Live TV to $99.99 and the Disney+, Hulu, HBO Max bundles to $19.99 and $32.99 on the same date. It shows the old prices in a capture from 06:49 UTC on October 21, 2025 (Live TV 'currently $82.99/month, increasing to $89.99/month as of 10/21') and the new ones at 10:39 UTC. Hulu's annual plan page said the annual price 'will increase to $119.90/year on 10/21/2025' and lists $119.99/year by January 24, 2026. Hulu (No Ads), renamed Hulu Premium that month, stayed at $18.99. The Disney+, Hulu and ESPN Select bundle changes on the same date are in the Disney+ record disney-plus-us-price-increase-2025-10.

Sources

• Hulu plans page (hulu.com/welcome) (price notices, Sep 24 2025) · archived
• Hulu plans page (hulu.com/welcome) (before, Oct 21 2025, 06:49 UTC) · archived
• Hulu plans page (hulu.com/welcome) (after, Oct 21 2025, 10:39 UTC) · archived
• Hulu annual plan page (before, with notice, Oct 12 2025) · archived
• Hulu annual plan page (after, Jan 24 2026) · archived
• TechCrunch: Disney is raising the price of Disney+, Hulu subscriptions next month (Sep 23, 2025) (secondary) · archived

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