HuluPay, got worseUS
Hulu + Live TV price increase
Hulu + Live TV rose from $89.99 to $99.99/mo and the Premium Live TV plan from $99.99 to $109.99/mo
What changed
- Hulu + Live TV, Disney+ and ESPN Select
- Was Before: $89.99/mo
- After: $99.99/mo
- +$10 · +11%
- Hulu Premium + Live TV, Disney+ Premium and ESPN Select
- Was Before: $99.99/mo
- After: $109.99/mo
- +$10 · +10%
When it hits your bill
- New subscribers
- On or before
- Existing subscribers
- Subscribers who signed up before September 23, 2026 see the new price in their billing cycle on or after October 21, 2026 (Hulu Help Center).
What this means for you
Both Hulu + Live TV plans cost $10 more a month. Existing subscribers pay the new price from their first bill on or after October 21, 2026.
What you can do
Context
this change$69.99
2022$76.99
2023$82.99
2024$89.99
2025
Evidence
The Disney+ US homepage FAQ lists 'Hulu + Live TV, Disney+ and ESPN Select for $89.99/month' and the Premium Live TV plan 'for $99.99/month' in a capture from 06:32 UTC on September 21, 2026, and $99.99 and $109.99/month in a capture from 02:50 UTC on September 22. Hulu's Help Center lists the same new prices for new subscriptions 'as of September 23, 2026' and says earlier subscribers 'will see a price change in your billing cycle on or after October 21, 2026'. Hulu's own Live TV page still showed $89.99 and $99.99 at 14:34 UTC on September 23 and the new prices by September 25. The rest of the September 2026 increase (Hulu, Hulu Premium, the HBO Max bundles) is in hulu-us-price-increase-2026-09.
Sources
- Disney+ US homepage, plans FAQ (before, Sep 21 2026, 06:32 UTC) · archived
- Disney+ US homepage, plans FAQ (after, Sep 22 2026, 02:50 UTC) · archived
- Hulu Help Center: Hulu plans and prices (prices as of Sep 23, 2026; live check Sep 25 2026, archived article data) · archived
- Hulu + Live TV page (before, Sep 23 2026, 14:34 UTC) · archived
- Hulu + Live TV page (after, Sep 25 2026) · archived
- Variety: Disney+ and Hulu Raise Prices Again, the Fourth Hike in Four Years (Sep 23, 2026) (secondary)
- CBS News: Disney is raising prices for Disney+ and Hulu (Sep 23, 2026) (secondary) · archived