HuluPay, got worseUS
Price increase on Hulu, Hulu Premium and the HBO Max bundles
Hulu Premium rose to $21.49/mo and Hulu with ads to $12.49/mo ($124.99/yr); the HBO Max bundles went up $2
What changed
- Hulu (With Ads)
- Was Before: $11.99/mo
- After: $12.49/mo
- +$0.50 · +4%
- Hulu (With Ads), annual
- Was Before: $119.99/yr
- After: $124.99/yr
- +$5 · +4%
- Hulu Premium (No Ads)
- Was Before: $18.99/mo
- After: $21.49/mo
- +$2.50 · +13%
- Disney+, Hulu, HBO Max Bundle (With Ads)
- Was Before: $19.99/mo
- After: $21.99/mo
- +$2 · +10%
- Disney+, Hulu, HBO Max Bundle (No Ads)
- Was Before: $32.99/mo
- After: $34.99/mo
- +$2 · +6%
When it hits your bill
- New subscribers
- Existing subscribers
- Subscribers who signed up before September 23, 2026 see the new price in their billing cycle on or after October 21, 2026 (Hulu Help Center).
What this means for you
Hulu Premium costs $2.50 more a month (+13%) and Hulu with ads 50 cents more ($5 more a year on the annual plan). The Disney+, Hulu, HBO Max bundles are up $2. Existing subscribers pay the new price from their first bill on or after October 21, 2026.
What you can do
Context
this change$14.99
2022$17.99
2023$18.99
2024
Evidence
Hulu's Help Center plans page says 'The following prices are for new subscriptions as of September 23, 2026', and that earlier subscribers 'will see a price change in your billing cycle on or after October 21, 2026'. It lists Hulu at $12.49/month or $124.99/year, Hulu Premium at $21.49 and the Disney+, Hulu, HBO Max bundles at $21.99 and $34.99. Hulu's plans page shows $11.99, $18.99, $19.99 and $32.99 in a capture from 00:03 UTC on September 23, 2026 and the new prices at 03:40 UTC on September 24; the annual plan page showed $119.99/year in May 2026 and $124.99 on September 25. Hulu + Live TV went up in the same round but appears earlier (on or before September 22), so it is a separate record (hulu-us-live-tv-price-increase-2026-09). The Disney+, Hulu bundles are in the Disney+ record for this increase (disney-plus-us-price-increase-2026-09): the ad-free bundle rose from $19.99 to $21.99 and the bundle with ads stayed at $12.99.
Sources
- Hulu Help Center: Hulu plans and prices (prices as of Sep 23, 2026; live check Sep 25 2026, archived article data) · archived
- Hulu plans page (hulu.com/welcome) (before, Sep 23 2026, 00:03 UTC) · archived
- Hulu plans page (hulu.com/welcome) (after, Sep 24 2026, 03:40 UTC) · archived
- Hulu annual plan page (before, May 14 2026) · archived
- Hulu annual plan page (after, live check and capture Sep 25 2026) · archived
- Variety: Disney+ and Hulu Raise Prices Again, the Fourth Hike in Four Years (Sep 23, 2026) (secondary)
- CBS News: Disney is raising prices for Disney+ and Hulu (Sep 23, 2026) (secondary) · archived