Hulu price increase 2023
3 Hulu changes took effect in 2023. Prices went up on Oct 12, 2023. Hulu Premium: $14.99/mo → $17.99/mo.
2023 at a glance
- Changes in 2023
- 3
- Jan–Dec 2023
- Biggest increase
- +$3 · +20%
- Hulu Premium: $14.99/mo → $17.99/mo
- Cheapest plan now
- $12.49/mo
- Hulu (With Ads)
Price history
2023 in context
Every price on record; 2023 is shaded and the other years are dimmed. Turn plans on or off to compare them.
Now
$5$10$15$20$25
20222023202420252026
| Hulu (With Ads) | 2022-01-01 | $6.99 |
| Hulu (With Ads) | 2022-10-10 | $7.99 |
| Hulu (With Ads) | 2024-10-17 | $9.99 |
| Hulu (With Ads) | 2025-10-21 | $11.99 |
| Hulu (With Ads) | 2026-09-23 | $12.49 |
| Hulu Premium | 2022-01-01 | $12.99 |
| Hulu Premium | 2022-10-10 | $14.99 |
| Hulu Premium | 2023-10-12 | $17.99 |
| Hulu Premium | 2024-10-17 | $18.99 |
| Hulu Premium | 2026-09-23 | $21.49 |
| Hulu (With Ads), annual | 2022-01-01 | $69.99 |
| Hulu (With Ads), annual | 2022-10-10 | $79.99 |
| Hulu (With Ads), annual | 2024-11-03 | $99.99 |
| Hulu (With Ads), annual | 2025-10-21 | $119.99 |
| Hulu (With Ads), annual | 2026-09-23 | $124.99 |
| Hulu + Live TV, Disney+ and ESPN Select | 2022-01-01 | $69.99 |
| Hulu + Live TV, Disney+ and ESPN Select | 2023-10-12 | $76.99 |
| Hulu + Live TV, Disney+ and ESPN Select | 2024-10-17 | $82.99 |
| Hulu + Live TV, Disney+ and ESPN Select | 2025-10-21 | $89.99 |
| Hulu + Live TV, Disney+ and ESPN Select | 2026-09-22 | $99.99 |
| Hulu Premium + Live TV, Disney+ Premium and ESPN Select | 2022-01-01 | $75.99 |
| Hulu Premium + Live TV, Disney+ Premium and ESPN Select | 2022-12-08 | $82.99 |
| Hulu Premium + Live TV, Disney+ Premium and ESPN Select | 2023-10-12 | $89.99 |
| Hulu Premium + Live TV, Disney+ Premium and ESPN Select | 2024-10-17 | $95.99 |
| Hulu Premium + Live TV, Disney+ Premium and ESPN Select | 2025-10-21 | $99.99 |
| Hulu Premium + Live TV, Disney+ Premium and ESPN Select | 2026-09-22 | $109.99 |
| Disney+, Hulu, HBO Max Bundle (With Ads) | 2024-07-31 | $16.99 |
| Disney+, Hulu, HBO Max Bundle (With Ads) | 2025-10-21 | $19.99 |
| Disney+, Hulu, HBO Max Bundle (With Ads) | 2026-09-23 | $21.99 |
| Disney+, Hulu, HBO Max Bundle (No Ads) | 2024-07-31 | $29.99 |
| Disney+, Hulu, HBO Max Bundle (No Ads) | 2025-10-21 | $32.99 |
| Disney+, Hulu, HBO Max Bundle (No Ads) | 2026-09-23 | $34.99 |
Plan prices
2023: start vs end
US prices on Jan 1 and Dec 31, from the price history. Plans whose price changed come first; plans discontinued before 2023 are left out.
| Plan | Jan 1, 2023 | Dec 31, 2023 | Change |
|---|---|---|---|
| Hulu Premium | $14.99/mosince | $17.99/mosince | +$3 · +20% |
| Hulu + Live TV, Disney+ and ESPN Select | $69.99/mosince on or before | $76.99/mosince | +$7 · +10% |
| Hulu Premium + Live TV, Disney+ Premium and ESPN Select | $82.99/mosince | $89.99/mosince | +$7 · +8% |
| Hulu (With Ads) | $7.99/mosince | $7.99/mosince | Unchanged |
| Hulu (With Ads), annual | $79.99/yrsince | $79.99/yrsince | Unchanged |
Changes
Every Hulu change in 2023
Subscribers with both Disney+ and Hulu can now watch Hulu titles inside the Disney+ app
Was Hulu app onlynow Also in the Disney+ app
Disney+ Premium rose from $10.99 to $13.99/mo and $139.99/yr; Basic with ads stayed at $7.99/mo
Was $10.99/monow $13.99/mo
- Got worse+$3 No AdsPay, got worse
Hulu (No Ads) rose from $14.99 to $17.99/mo and Hulu + Live TV from $69.99 to $76.99/mo; Hulu with ads stayed $7.99
Was $14.99/monow $17.99/mo
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