Prime Video price increase 2026
2 Prime Video changes took effect in 2026 so far. Prices went up on Apr 10, 2026. Prime Video Ultra: $2.99/mo → $4.99/mo.
2026 at a glance
- Changes in 2026
- 2
- So far this year
- Biggest increase
- +$2 · +67%
- Prime Video Ultra: $2.99/mo → $4.99/mo
- Cheapest plan now
- $14.99/mo
- Prime Monthly
Price history
2026 in context
Every price on record; 2026 is shaded and the other years are dimmed. Turn plans on or off to compare them.
Now
$12$13$14$15$16
20222023202420252026
| Prime Monthly | 2022-01-01 | $12.99 |
| Prime Monthly | 2022-02-18 | $14.99 |
| Prime Annual | 2022-01-01 | $119 |
| Prime Annual | 2022-02-18 | $139 |
| Prime for Young Adults | 2022-01-01 | $6.49 |
| Prime for Young Adults | 2022-02-18 | $7.49 |
| Prime Access | 2022-01-01 | $5.99 |
| Prime Access | 2022-02-18 | $6.99 |
| Prime Video Ultra | 2024-01-29 | $2.99 |
| Prime Video Ultra | 2026-04-10 | $4.99 |
Plan prices
2026: start vs now
US prices on Jan 1 and today, from the price history. Plans whose price changed come first; plans discontinued before 2026 are left out.
| Plan | Jan 1, 2026 | Now | Change |
|---|---|---|---|
| Prime Video Ultra | $2.99/mosince | $4.99/mosince | +$2 · +67% |
| Prime Monthly | $14.99/mosince | $14.99/mosince | Unchanged |
| Prime Annual | $139/yrsince | $139/yrsince | Unchanged |
| Prime for Young Adults | $7.49/mosince | $7.49/mosince | Unchanged |
| Prime Access | $6.99/mosince | $6.99/mosince | Unchanged |
| Prime Video Ultra (annual) | — | $45.99/yrsince | Record starts in 2026 |
Changes
Every Prime Video change in 2026
- MixedGet, got better and worse
Prime Video with ads lost 4K but gained Dolby Vision, a 4th stream and 50 downloads
Was 4K, 3 streamsnow No 4K, 4 streams
- Mixed+$2/moPay, got better and worse
Ad-free Prime Video became Prime Video Ultra at $4.99/mo, up from $2.99, with 5 streams and 100 downloads
Was $2.99/monow $4.99/mo
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