Hallmark+Get, got betterUS
Hallmark+ adds retail rewards to the streaming membership
What changed
- Retail benefits with streaming
- Was Before: Hallmark Movies Now streaming membership
- After: Hallmark+ adds monthly coupons, cards and rewards
What this means for you
Hallmark+ adds retail rewards to the streaming membership.
What you can do
How we know
Hallmark announces retail benefits as part of the replacement membership.
The archived About page explicitly dates the launch.
Sources
Full research notes
Hallmark announced its transformation from Hallmark Movies Now into Hallmark+ in July. The archived About page states the service launched September 10, 2024. The membership now combines streaming with retail benefits, including a $5 monthly coupon and free greeting cards. This records paid membership benefits, not new movies or channels. Launch prices were $7.99/month and $79.99/year; the previous direct-billed prices were not confirmed.
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