Duskal

Subscription price increases in 2023

14 of the 27 services we track raised prices in 2023. 41 plan prices went up. Monthly plans anyone can buy went up 15% on average ($2.63/mo). The largest increase was Apple TV, from $6.99/mo to $9.99/mo (+43%).

2023 in numbers

Raised prices
14 of 27
services we track, 2023
Average increase
+15%
+$2.63/mo across 27 monthly plans
Largest increase
+43%
Apple TV: $6.99/mo → $9.99/mo
Largest in $
+$7/mo
Hulu + Live TV, Disney+ and ESPN Select: $69.99/mo → $76.99/mo
Most raised
YouTube Premium
5 plan prices raised, up to +17%

Who raised prices

Who raised prices the most in 2023

Plan price increases per service, most first; restricted plans aren't counted. Tap a service to see its increases.
Plan price increases per service in 2023, most first. Each links to that service's increases in the list below.
  1. YouTube Premium5 plans · up to 17%
  2. Disney+4 plans · up to 27%
  3. PlayStation Plus3 plans · up to 35%
  4. Hulu3 plans · up to 20%
  5. Apple Music3 plans · up to 18%
  6. Spotify3 plans · up to 15%
  7. Amazon Music Unlimited2 plans · up to 10%
  8. Netflix2 plans · up to 20%
  9. Xbox Game Pass2 plans · up to 13%
  10. Adobe Creative Cloud2 plans · up to 10%
  11. Apple TV+1 plan · 43%
  12. Paramount+1 plan · 20%
  13. Kindle Unlimited1 plan · 20%
  14. HBO Max1 plan · 7%

Month by month

Every increase in 2023, by month

Newest first. Each row links to its sourced record.

December · 1 increase

  1. Amazon Music Unlimited · Single Device

    Was $4.99/monow $5.99/moRestricted plan

    +20%

November · 2 increases

  1. Adobe Creative Cloud · Single App

    Was $20.99/monow $22.99/mo

    +10%

  2. Adobe Creative Cloud · Creative Cloud Pro

    Was $54.99/monow $59.99/mo

    +9%

October · 13 increases

  1. Apple TV+ · Apple TV

    Was $6.99/monow $9.99/mo

    +43%

  2. Apple Music · Apple One Individual

    Was $16.95/monow $19.95/mo

    +18%

  3. Apple Music · Apple One Premier

    Was $32.95/monow $37.95/mo

    +15%

  4. Apple Music · Apple One Family

    Was $22.95/monow $25.95/mo

    +13%

  5. Netflix · Basic

    Was $9.99/monow $11.99/mo

    +20%

  6. Netflix · Premium

    Was $19.99/monow $22.99/mo

    +15%

  7. Disney+ · Disney+ Premium

    Was $10.99/monow $13.99/mo

    +27%

  8. Disney+ · Disney+ Premium (annual)

    Was $109.99/yrnow $139.99/yr

    +27%

  9. Disney+ · Disney+, Hulu, ESPN Select Bundle Premium

    Was $19.99/monow $24.99/mo

    +25%

  10. Hulu · Hulu Premium

    Was $14.99/monow $17.99/mo

    +20%

  11. Disney+ · Disney+, Hulu, ESPN Select Bundle

    Was $12.99/monow $14.99/mo

    +15%

  12. Hulu · Hulu + Live TV, Disney+ and ESPN Select

    Was $69.99/monow $76.99/mo

    +10%

  13. Hulu · Hulu Premium + Live TV, Disney+ Premium and ESPN Select

    Was $82.99/monow $89.99/mo

    +8%

September · 3 increases

  1. PlayStation Plus · Extra (annual)

    Was $99.99/yrnow $134.99/yr

    +35%

  2. PlayStation Plus · Essential (annual)

    Was $59.99/yrnow $79.99/yr

    +33%

  3. PlayStation Plus · Premium (annual)

    Was $119.99/yrnow $159.99/yr

    +33%

August · 4 increases

  1. Amazon Music Unlimited · Individual (Prime members), annual

    Was $89/yrnow $99/yrRestricted plan

    +11%

  2. Amazon Music Unlimited · Individual (Prime members)

    Was $8.99/monow $9.99/moRestricted plan

    +11%

  3. Amazon Music Unlimited · Family, annual

    Was $159/yrnow $169/yrRestricted plan

    +6%

  4. Amazon Music Unlimited · Family

    Was $15.99/monow $16.99/mo

    +6%

July · 13 increases

  1. Spotify · Premium Student

    Was $4.99/monow $5.99/moRestricted plan

    +20%

  2. Spotify · Premium Duo

    Was $12.99/monow $14.99/mo

    +15%

  3. Spotify · Premium Individual

    Was $9.99/monow $10.99/mo

    +10%

  4. Spotify · Premium Family

    Was $15.99/monow $16.99/mo

    +6%

  5. YouTube Premium · Premium Individual

    Was $11.99/monow $13.99/mo

    +17%

  6. YouTube Premium · Premium Individual (annual)

    Was $119.99/yrnow $139.99/yr

    +17%

  7. YouTube Premium · Premium Student

    Was $6.99/monow $7.99/moRestricted plan

    +14%

  8. YouTube Premium · YouTube Music Premium Family

    Was $14.99/monow $16.99/mo

    +13%on or before

  9. YouTube Premium · YouTube Music Premium Student

    Was $4.99/monow $5.49/moRestricted plan

    +10%on or before

  10. YouTube Premium · YouTube Music Premium Individual

    Was $9.99/monow $10.99/mo

    +10%on or before

  11. YouTube Premium · YouTube Music Premium Individual (annual)

    Was $99.99/yrnow $109.99/yr

    +10%on or before

  12. Xbox Game Pass · Game Pass Ultimate

    Was $14.99/monow $16.99/mo

    +13%

  13. Xbox Game Pass · Game Pass for Console

    Was $9.99/monow $10.99/mo

    +10%

June · 1 increase

  1. Paramount+ · Essential

    Was $4.99/monow $5.99/mo

    +20%

May · 1 increase

  1. Kindle Unlimited · Kindle Unlimited

    Was $9.99/monow $11.99/mo

    +20%

February · 2 increases

  1. Amazon Music Unlimited · Student

    Was $4.99/monow $5.99/moRestricted plan

    +20%

  2. Amazon Music Unlimited · Individual

    Was $9.99/monow $10.99/mo

    +10%

January · 1 increase

  1. HBO Max · Standard

    Was $14.99/monow $15.99/mo

    +7%

Every price change

Plan by plan

Sort and filter every change. Each one links to its sourced record.

41 price increases in 2023

  1. Amazon Music UnlimitedSingle Device+$1 · +20%Was $4.99/monow $5.99/moRestricted plan
  2. Adobe Creative CloudCreative Cloud Pro+$5 · +9%Was $54.99/monow $59.99/mo
  3. Adobe Creative CloudSingle App+$2 · +10%Was $20.99/monow $22.99/mo
  4. Apple MusicApple One Family+$3 · +13%Was $22.95/monow $25.95/mo
  5. Apple MusicApple One Premier+$5 · +15%Was $32.95/monow $37.95/mo
  6. Apple MusicApple One Individual+$3 · +18%Was $16.95/monow $19.95/mo
  7. Apple TV+Apple TV+$3 · +43%Was $6.99/monow $9.99/mo
  8. NetflixPremium+$3 · +15%Was $19.99/monow $22.99/mo
  9. NetflixBasic+$2 · +20%Was $9.99/monow $11.99/mo
  10. HuluHulu Premium + Live TV, Disney+ Premium and ESPN Select+$7 · +8%Was $82.99/monow $89.99/mo
  11. HuluHulu + Live TV, Disney+ and ESPN Select+$7 · +10%Was $69.99/monow $76.99/mo
  12. Disney+Disney+, Hulu, ESPN Select Bundle+$2 · +15%Was $12.99/monow $14.99/mo
  13. HuluHulu Premium+$3 · +20%Was $14.99/monow $17.99/mo
  14. Disney+Disney+, Hulu, ESPN Select Bundle Premium+$5 · +25%Was $19.99/monow $24.99/mo
  15. Disney+Disney+ Premium (annual)+$30 · +27%Was $109.99/yrnow $139.99/yr
  16. Disney+Disney+ Premium+$3 · +27%Was $10.99/monow $13.99/mo
  17. PlayStation PlusPremium (annual)+$40 · +33%Was $119.99/yrnow $159.99/yr
  18. PlayStation PlusEssential (annual)+$20 · +33%Was $59.99/yrnow $79.99/yr
  19. PlayStation PlusExtra (annual)+$35 · +35%Was $99.99/yrnow $134.99/yr
  20. Amazon Music UnlimitedFamily+$1 · +6%Was $15.99/monow $16.99/mo
  21. Amazon Music UnlimitedFamily, annual+$10 · +6%Was $159/yrnow $169/yrRestricted plan
  22. Amazon Music UnlimitedIndividual (Prime members)+$1 · +11%Was $8.99/monow $9.99/moRestricted plan
  23. Amazon Music UnlimitedIndividual (Prime members), annual+$10 · +11%Was $89/yrnow $99/yrRestricted plan
  24. SpotifyPremium Family+$1 · +6%Was $15.99/monow $16.99/mo
  25. SpotifyPremium Individual+$1 · +10%Was $9.99/monow $10.99/mo
  26. SpotifyPremium Duo+$2 · +15%Was $12.99/monow $14.99/mo
  27. SpotifyPremium Student+$1 · +20%Was $4.99/monow $5.99/moRestricted plan
  28. YouTube PremiumYouTube Music Premium Individual (annual)+$10 · +10%Was $99.99/yrnow $109.99/yron or before
  29. YouTube PremiumYouTube Music Premium Individual+$1 · +10%Was $9.99/monow $10.99/moon or before
  30. YouTube PremiumYouTube Music Premium Student+$0.50 · +10%Was $4.99/monow $5.49/moon or before Restricted plan
  31. YouTube PremiumYouTube Music Premium Family+$2 · +13%Was $14.99/monow $16.99/moon or before
  32. YouTube PremiumPremium Student+$1 · +14%Was $6.99/monow $7.99/moRestricted plan
  33. YouTube PremiumPremium Individual (annual)+$20 · +17%Was $119.99/yrnow $139.99/yr
  34. YouTube PremiumPremium Individual+$2 · +17%Was $11.99/monow $13.99/mo
  35. Xbox Game PassGame Pass for Console+$1 · +10%Was $9.99/monow $10.99/mo
  36. Xbox Game PassGame Pass Ultimate+$2 · +13%Was $14.99/monow $16.99/mo
  37. Paramount+Essential+$1 · +20%Was $4.99/monow $5.99/mo
  38. Kindle UnlimitedKindle Unlimited+$2 · +20%Was $9.99/monow $11.99/mo
  39. Amazon Music UnlimitedIndividual+$1 · +10%Was $9.99/monow $10.99/mo
  40. Amazon Music UnlimitedStudent+$1 · +20%Was $4.99/monow $5.99/moRestricted plan
  41. HBO MaxStandard+$1 · +7%Was $14.99/monow $15.99/mo

Download data (CSV) · Free to use with credit to Duskalo + link.

Biggest increases

The largest price increases of 2023

Each service's largest increase by percent, on plans anyone can buy.
  1. 1

    Apple TV

    Was $6.99/monow $9.99/mo

    +$3 · +43%
  2. 2

    PlayStation Plus Extra (annual)

    Was $99.99/yrnow $134.99/yr

    +$35 · +35%
  3. 3

    Disney+ Premium

    Was $10.99/monow $13.99/mo

    +$3 · +27%
  4. 4

    Paramount+ Essential

    Was $4.99/monow $5.99/mo

    +$1 · +20%
  5. 5

    Netflix Basic

    Was $9.99/monow $11.99/mo

    +$2 · +20%
  6. 6

    Kindle Unlimited

    Was $9.99/monow $11.99/mo

    +$2 · +20%

No increase

Services that didn't raise prices in 2023

13 of the 27 services we track, with their last increase on record.

About this data

How we count

Methodology

A row is a plan whose US price changed on a date in the service's price history, for new subscribers, with a sourced record behind it. Restricted plans (student plans, and plans with eligibility rules or that need another subscription) are tagged, and left out of the headline numbers, the “Who raised prices” chart and the biggest increases. Averages and the largest increases also use monthly plans only. Services we don't track aren't counted.

Methodology →

Download the data

Every price change since 2022 as a CSV: dates, plans, old and new prices, and a link to each record. Free to use with credit to Duskalo + link.

Download data (CSV)

Cite this page

Title:
Subscription price increases in 2023 (US)
URL:
https://www.duskalo.com/price-increases/2023
Updated:

Keep exploring

Related prices and comparisons

Year by year

Price increases in 2026Price increases in 2025Price increases in 2024Price increases in 2022

Related services

Apple TV+From $14.99/mo · Apple TVLast change PlayStation PlusFrom $10.99/mo · EssentialLast change Disney+From $12.49/mo · Disney+ (With Ads)Last change on or before Paramount+From $8.99/mo · EssentialLast change

Comparisons

Netflix vs Disney+Netflix $8.99/mo vs Disney+ $12.49/moDisney+ vs HuluDisney+ $12.49/mo vs Hulu $12.49/mo

Cheapest plans

Cheapest streaming services in the USFrom $8.99/mo: 4 plans at that price12 services comparedCheapest gaming subscriptions in the USFrom $3.99/mo: Nintendo Switch Online Individual3 services compared

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