Duskal

Subscription price increases in 2025

10 of the 29 services we track raised prices in 2025. 38 plan prices went up. Monthly plans anyone can buy went up 20% on average ($3.24/mo). The largest increase was Xbox Game Pass Ultimate, from $19.99/mo to $29.99/mo (+50%).

2025 in numbers

Raised prices
10 of 29
services we track, 2025
Average increase
+20%
+$3.24/mo across 27 monthly plans
Largest increase
+50%
Xbox Game Pass Ultimate: $19.99/mo → $29.99/mo
Largest in $
+$10/mo
Xbox Game Pass Ultimate: $19.99/mo → $29.99/mo
Most raised
Disney+
6 plan prices raised, up to +20%

Who raised prices

Who raised prices the most in 2025

Plan price increases per service, most first; restricted plans aren't counted. Tap a service to see its increases.
Plan price increases per service in 2025, most first. Each links to that service's increases in the list below.
  1. Disney+6 plans · up to 20%
  2. Hulu6 plans · up to 20%
  3. HBO Max6 plans · up to 10%
  4. Peacock4 plans · up to 38%
  5. Adobe Creative Cloud3 plans · up to 50%
  6. Netflix3 plans · up to 16%
  7. Xbox Game Pass2 plans · up to 50%
  8. Microsoft 3652 plans · up to 43%
  9. Amazon Music Unlimited2 plans · up to 18%
  10. Apple TV+1 plan · 30%

Month by month

Every increase in 2025, by month

Newest first. Each row links to its sourced record.

October · 20 increases

  1. Disney+ · Disney+ (With Ads)

    Was $9.99/monow $11.99/mo

    +20%

  2. Hulu · Hulu (With Ads)

    Was $9.99/monow $11.99/mo

    +20%

  3. Hulu · Hulu (With Ads), annual

    Was $99.99/yrnow $119.99/yr

    +20%

  4. Disney+ · Disney+ Premium

    Was $15.99/monow $18.99/mo

    +19%

  5. Disney+ · Disney+ Premium (annual)

    Was $159.99/yrnow $189.99/yr

    +19%

  6. Disney+ · Disney+, Hulu Bundle

    Was $10.99/monow $12.99/mo

    +18%

  7. Disney+ · Disney+, Hulu, ESPN Select Bundle

    Was $16.99/monow $19.99/mo

    +18%

  8. Hulu · Disney+, Hulu, HBO Max Bundle (With Ads)

    Was $16.99/monow $19.99/mo

    +18%

  9. Disney+ · Disney+, Hulu, ESPN Select Bundle Premium

    Was $26.99/monow $29.99/mo

    +11%

  10. HBO Max · Basic with Ads

    Was $9.99/monow $10.99/mo

    +10%

  11. Hulu · Disney+, Hulu, HBO Max Bundle (No Ads)

    Was $29.99/monow $32.99/mo

    +10%

  12. HBO Max · Basic with Ads (annual)

    Was $99.99/yrnow $109.99/yr

    +10%

  13. HBO Max · Premium

    Was $20.99/monow $22.99/mo

    +10%

  14. HBO Max · Premium (annual)

    Was $209.99/yrnow $229.99/yr

    +10%

  15. HBO Max · Standard

    Was $16.99/monow $18.49/mo

    +9%

  16. HBO Max · Standard (annual)

    Was $169.99/yrnow $184.99/yr

    +9%

  17. Hulu · Hulu + Live TV, Disney+ and ESPN Select

    Was $82.99/monow $89.99/mo

    +8%

  18. Hulu · Hulu Premium + Live TV, Disney+ Premium and ESPN Select

    Was $95.99/monow $99.99/mo

    +4%

  19. Xbox Game Pass · Game Pass Ultimate

    Was $19.99/monow $29.99/mo

    +50%

  20. Xbox Game Pass · PC Game Pass

    Was $11.99/monow $16.49/mo

    +38%

August · 1 increase

  1. Apple TV+ · Apple TV

    Was $9.99/monow $12.99/mo

    +30%on or before

July · 4 increases

  1. Peacock · Premium

    Was $7.99/monow $10.99/mo

    +38%

  2. Peacock · Premium (annual)

    Was $79.99/yrnow $109.99/yr

    +38%

  3. Peacock · Premium Plus

    Was $13.99/monow $16.99/mo

    +21%

  4. Peacock · Premium Plus (annual)

    Was $139.99/yrnow $169.99/yr

    +21%

June · 1 increase

  1. Adobe Creative Cloud · Creative Cloud Pro

    Was $59.99/monow $69.99/mo

    +17%

January · 12 increases

  1. Amazon Music Unlimited · Family, annual

    Was $169/yrnow $199/yrRestricted plan

    +18%

  2. Amazon Music Unlimited · Family

    Was $16.99/monow $19.99/mo

    +18%

  3. Amazon Music Unlimited · Individual (Prime members), annual

    Was $99/yrnow $109/yrRestricted plan

    +10%

  4. Amazon Music Unlimited · Individual (Prime members)

    Was $9.99/monow $10.99/moRestricted plan

    +10%

  5. Amazon Music Unlimited · Individual

    Was $10.99/monow $11.99/mo

    +9%

  6. Netflix · Standard

    Was $15.49/monow $17.99/mo

    +16%

  7. Netflix · Standard with ads

    Was $6.99/monow $7.99/mo

    +14%

  8. Netflix · Premium

    Was $22.99/monow $24.99/mo

    +9%

  9. Microsoft 365 · Microsoft 365 Personal

    Was $6.99/monow $9.99/mo

    +43%

  10. Microsoft 365 · Microsoft 365 Family

    Was $9.99/monow $12.99/mo

    +30%

  11. Adobe Creative Cloud · Photography (20GB)

    Was $9.99now $14.99

    +50%

  12. Adobe Creative Cloud · Lightroom (1TB)

    Was $9.99/monow $11.99/mo

    +20%

Every price change

Plan by plan

Sort and filter every change. Each one links to its sourced record.

38 price increases in 2025

  1. HuluHulu Premium + Live TV, Disney+ Premium and ESPN Select+$4 · +4%Was $95.99/monow $99.99/mo
  2. HuluHulu + Live TV, Disney+ and ESPN Select+$7 · +8%Was $82.99/monow $89.99/mo
  3. HBO MaxStandard (annual)+$15 · +9%Was $169.99/yrnow $184.99/yr
  4. HBO MaxStandard+$1.50 · +9%Was $16.99/monow $18.49/mo
  5. HBO MaxPremium (annual)+$20 · +10%Was $209.99/yrnow $229.99/yr
  6. HBO MaxPremium+$2 · +10%Was $20.99/monow $22.99/mo
  7. HBO MaxBasic with Ads (annual)+$10 · +10%Was $99.99/yrnow $109.99/yr
  8. HuluDisney+, Hulu, HBO Max Bundle (No Ads)+$3 · +10%Was $29.99/monow $32.99/mo
  9. HBO MaxBasic with Ads+$1 · +10%Was $9.99/monow $10.99/mo
  10. Disney+Disney+, Hulu, ESPN Select Bundle Premium+$3 · +11%Was $26.99/monow $29.99/mo
  11. Disney+Disney+, Hulu, ESPN Select Bundle+$3 · +18%Was $16.99/monow $19.99/mo
  12. HuluDisney+, Hulu, HBO Max Bundle (With Ads)+$3 · +18%Was $16.99/monow $19.99/mo
  13. Disney+Disney+, Hulu Bundle+$2 · +18%Was $10.99/monow $12.99/mo
  14. Disney+Disney+ Premium (annual)+$30 · +19%Was $159.99/yrnow $189.99/yr
  15. Disney+Disney+ Premium+$3 · +19%Was $15.99/monow $18.99/mo
  16. HuluHulu (With Ads), annual+$20 · +20%Was $99.99/yrnow $119.99/yr
  17. Disney+Disney+ (With Ads)+$2 · +20%Was $9.99/monow $11.99/mo
  18. HuluHulu (With Ads)+$2 · +20%Was $9.99/monow $11.99/mo
  19. Xbox Game PassPC Game Pass+$4.50 · +38%Was $11.99/monow $16.49/mo
  20. Xbox Game PassGame Pass Ultimate+$10 · +50%Was $19.99/monow $29.99/mo
  21. Apple TV+Apple TV+$3 · +30%Was $9.99/monow $12.99/moon or before
  22. PeacockPremium Plus (annual)+$30 · +21%Was $139.99/yrnow $169.99/yr
  23. PeacockPremium Plus+$3 · +21%Was $13.99/monow $16.99/mo
  24. PeacockPremium (annual)+$30 · +38%Was $79.99/yrnow $109.99/yr
  25. PeacockPremium+$3 · +38%Was $7.99/monow $10.99/mo
  26. Adobe Creative CloudCreative Cloud Pro+$10 · +17%Was $59.99/monow $69.99/mo
  27. Amazon Music UnlimitedIndividual+$1 · +9%Was $10.99/monow $11.99/mo
  28. Amazon Music UnlimitedIndividual (Prime members)+$1 · +10%Was $9.99/monow $10.99/moRestricted plan
  29. Amazon Music UnlimitedIndividual (Prime members), annual+$10 · +10%Was $99/yrnow $109/yrRestricted plan
  30. Amazon Music UnlimitedFamily+$3 · +18%Was $16.99/monow $19.99/mo
  31. Amazon Music UnlimitedFamily, annual+$30 · +18%Was $169/yrnow $199/yrRestricted plan
  32. NetflixPremium+$2 · +9%Was $22.99/monow $24.99/mo
  33. NetflixStandard with ads+$1 · +14%Was $6.99/monow $7.99/mo
  34. NetflixStandard+$2.50 · +16%Was $15.49/monow $17.99/mo
  35. Microsoft 365Microsoft 365 Family+$3 · +30%Was $9.99/monow $12.99/mo
  36. Microsoft 365Microsoft 365 Personal+$3 · +43%Was $6.99/monow $9.99/mo
  37. Adobe Creative CloudLightroom (1TB)+$2 · +20%Was $9.99/monow $11.99/mo
  38. Adobe Creative CloudPhotography (20GB)+$5 · +50%Was $9.99now $14.99

Download data (CSV) · Free to use with credit to Duskalo + link.

Biggest increases

The largest price increases of 2025

Each service's largest increase by percent, on plans anyone can buy.
  1. 1

    Adobe Creative Cloud Photography (20GB)

    Was $9.99now $14.99

    +$5 · +50%
  2. 2

    Xbox Game Pass Ultimate

    Was $19.99/monow $29.99/mo

    +$10 · +50%
  3. 3

    Microsoft 365 Personal

    Was $6.99/monow $9.99/mo

    +$3 · +43%
  4. 4

    Peacock Premium

    Was $7.99/monow $10.99/mo

    +$3 · +38%
  5. 5

    Apple TV

    Was $9.99/monow $12.99/mo

    +$3 · +30%on or before
  6. 6

    Disney+ (With Ads)

    Was $9.99/monow $11.99/mo

    +$2 · +20%

No increase

Services that didn't raise prices in 2025

19 of the 29 services we track, with their last increase on record.

About this data

How we count

Methodology

A row is a plan whose US price changed on a date in the service's price history, for new subscribers, with a sourced record behind it. Restricted plans (student plans, and plans with eligibility rules or that need another subscription) are tagged, and left out of the headline numbers, the “Who raised prices” chart and the biggest increases. Averages and the largest increases also use monthly plans only. Services we don't track aren't counted.

Methodology →

Download the data

Every price change since 2022 as a CSV: dates, plans, old and new prices, and a link to each record. Free to use with credit to Duskalo + link.

Download data (CSV)

Cite this page

Title:
Subscription price increases in 2025 (US)
URL:
https://www.duskalo.com/price-increases/2025
Updated:

Keep exploring

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Year by year

Price increases in 2026Price increases in 2024Price increases in 2023Price increases in 2022

Related services

Adobe Creative CloudFrom $11.99/mo · Lightroom (1TB)Last change on or before Xbox Game PassFrom $9.99/mo · Game Pass EssentialLast change on or before Microsoft 365From $1.99/mo · Microsoft 365 BasicLast change on or before PeacockFrom $8.99/mo · SelectLast change

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