HBO Max price increase 2024

1 HBO Max change took effect in 2024. Prices went up on Jun 4, 2024. Standard: $15.99/mo → $16.99/mo.

Changes in 2024: 1; Jan–Dec 2024
Biggest increase: +$20 · +13%; Standard (annual): $149.99/yr → $169.99/yr
Cheapest plan now: $10.99/mo; Basic with Ads
Last change in 2024: Jun 4, 2024; Max raised Ad-Free to $16.99/mo and Ultimate Ad-Free to $20.99/mo; With Ads stayed $9.99

Price history

2024 in context

Every price on record; 2024 is shaded and the other years are dimmed. Turn plans on or off to compare them.

Now

$10$15$20$25

20222023202420252026

Plan prices

US prices on Jan 1 and Dec 31, from the price history. Plans whose price changed come first; plans discontinued before 2024 are left out.

Plan	Jan 1, 2024	Dec 31, 2024	Change
Standard	$15.99/mosince Jan 12, 2023	$16.99/mosince Jun 4, 2024	+$1 · +6%
Premium	$19.99/mosince May 23, 2023	$20.99/mosince Jun 4, 2024	+$1 · +5%
Standard (annual)	$149.99/yrsince on or before Jan 1, 2022	$169.99/yrsince Jun 4, 2024	+$20 · +13%
Premium (annual)	$199.99/yrsince May 23, 2023	$209.99/yrsince Jun 4, 2024	+$10 · +5%
Basic with Ads	$9.99/mosince on or before Jan 1, 2022	$9.99/mosince on or before Jan 1, 2022	Unchanged
Basic with Ads (annual)	$99.99/yrsince on or before Jan 1, 2022	$99.99/yrsince on or before Jan 1, 2022	Unchanged

Changes

Jun 4, 2024+$1 Ad-FreePay

Was $15.99now $16.99

Ad-Free (now Standard): Was Before: $15.99/mo or $149.99/yr; After: $16.99/mo or $169.99/yr
Ultimate Ad-Free (now Premium): Was Before: $19.99/mo or $199.99/yr; After: $20.99/mo or $209.99/yr
With Ads (now Basic with Ads): Before: $9.99/mo or $99.99/yr; After: $9.99/mo or $99.99/yr; Unchanged

New subscribers: Jun 4, 2024
Existing subscribers: Jul 4, 2024; Subscribers billed by Max or an app store paid the new price from their first billing date on or after Jul 4, 2024 (after any promotional discount ended); yearly subscribers at renewal (Max help center; WBD via Variety).

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