TidalPay, got worseUS
HiFi and Family HiFi prices raised
Tidal HiFi rose from $9.99 to $10.99 a month and Family HiFi from $14.99 to $16.99; HiFi Plus stayed $19.99
What changed
- HiFi
- Was Before: $9.99/mo
- After: $10.99/mo
- +$1 · +10%
- Family HiFi
- Was Before: $14.99/mo
- After: $16.99/mo
- +$2 · +13%
- HiFi Plus
- Before: $19.99/mo
- After: $19.99/mo
- Unchanged
What this means for you
HiFi costs $1 more a month and Family HiFi $2 more; HiFi Plus prices did not change.
Context
2022$10.99
this change$11.99
now
How we know
An archived copy of Tidal's US pricing page from Jul 28, 2023 lists HiFi at $9.99 a month.
By Aug 3, 2023, an archived copy lists HiFi at $10.99 and Family from $16.99; HiFi Plus stays $19.99.
Tidal's help article lists Family HiFi at $14.99 in March 2023 and $16.99 by Sep 24, 2023.
Hypebeast reported the new prices took effect Aug 1, 2023; no Tidal page gives that date.
Sources
- Tidal pricing page, US: before, HiFi $9.99 (Jul 28 2023) · archived copy
- Tidal pricing page, US: after, HiFi $10.99, Family from $16.99 (Aug 3 2023) · archived copy
- Tidal Support: Subscription Types, before, Family HiFi $14.99 (Mar 31 2023) · archived copy
- Tidal Support: Subscription Types, after, Family HiFi $16.99 (Sep 24 2023) · archived copy
- Hypebeast: TIDAL Is Increasing Its Subscription Prices (Jul 4, 2023) (secondary)
- Digital Music News: Tidal Price Increase Announced for U.S. Subscribers (Jun 30, 2023) (secondary)
Full research notes
Tidal's US pricing page lists HiFi at "30 days free then $9.99 / month" and Family "From $14.99/month" in the July 28, 2023 capture, and HiFi at "$10.99 / month" and Family "From $16.99/month" in the August 3, 2023 capture; HiFi Plus stays at $19.99 in both. Tidal's Subscription Types help article lists "Family HiFi - $14.99 USD a month" in the March 31, 2023 capture and "Family HiFi - $16.99 USD a month" in the September 24, 2023 capture, with Family HiFi Plus unchanged at $29.99. Hypebeast (citing Billboard) and Digital Music News, which Tidal emailed, reported the increase taking effect August 1, 2023; no Tidal source gives that date, so the record uses the first archived Tidal page with the new prices (August 3, 2023). No Tidal source says when existing subscribers were moved to the new price. The August 3, 2023 capture of the pricing page also no longer lists the free tier; see the April 2024 record on the end of Tidal Free.
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